Privacy Policy
Effective Date: May 20th, 2024
Last Updated: March 13, 2026
Section 1. Privacy Policy Overview
This privacy policy (“Privacy Policy” or “Policy”) describes how Sonya Moreno, CPA LLC D/B/A Sonya Moreno, CPA (“Company,” “we,” “us,” or “our”) collects, stores, and uses personal information about you when you visit our website, purchase our products, or use services supplied by or on behalf of us (collectively, “Services”). In this Privacy Policy, “you” means any person who visits our Site, uses our Services or calls us on the phone. This Privacy Policy explains how information, including personal information, is collected, stored, used, and disclosed.
All updates to this Privacy Policy are published at the top of this page, with a time-date reference for your convenience. We reserve the right in its sole discretion to amend this Privacy Policy at any time. Your continued use of the Services and the Site after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates. This Privacy Policy applies to all our other websites that post this Privacy Policy. This Policy does not address the privacy or information collection, use, disclosure and/or retention practices of any third-party entities. Please review any applicable third-party entity’s privacy policy for more information regarding such third-party entity’s own privacy or information practices. Company has no liability with respect to the use or misuse of personal information by such third-party entities or any failure to comply with such third-party entities’ privacy policies. If you choose to use our Site or Services, your use and any dispute over privacy is subject to this Privacy Policy and our Terms of Service, including limitations on damages, resolution of disputes and application of the law of the state of California. By accessing our Site or using our Services, you confirm that you have read and accepted the terms of this Privacy Policy.
Section 2. Consent
By accessing, browsing, or otherwise using the Site or our Services, you expressly consent to our collection, storage, use, and disclosure of your information, including personal information, as described in this Privacy Policy and the Terms of Service. Please read this Privacy Policy and the Terms of Service carefully to understand our practices and your options. If you do not agree to the terms of this Privacy Policy, you must not use our Site or our Services.
Section 3. Privacy of Children
Our Site and Services are not intended for children. You must be at least eighteen (18) years of age to use the Site and/or Services related to the Site. If we learn or have reason to suspect that a user is under age eighteen (18), we will promptly delete any personal information in that user’s account.
Section 4. What is Personal Information?
For the purposes of this Privacy Policy and compliance with California law, personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could be linked, directly, or indirectly, with a particular individual or household. Personal information does not include publicly available information.
Section 5. Categories of Information We Collect
We collect the information you give us when you contact us, access the Site, opt-in to receive alerts or other information from us via email, text, or instant message, or use our Services. We collect your personal information for the purposes described in this Privacy Policy. The information we collect includes:
Identifiers and contact information, such as your name, address, phone number, email address, or social media IDs;
Purchase or other commercial information, such as the items you purchase, shipping address, and contact information (such as for receipts or order updates);
Payment information, such as your payment method and payment information (such as debit or credit card number and information), and billing address;
Preference information, such as your contact and marketing preferences, and brand and merchandise interests;
Profile and account information, which may include contact, purchase, and preference information as well as your account password, items in your online shopping cart or saved for future purchase, product review information, gift card information, address book entries and other information about your profile or account;
Communications and interactions, which may include email messages, chat sessions, text messages, and phone calls that we exchange with you;
Demographic information, which may include age or birthdate, gender, ZIP code, and other information about you;
Call recordings, including information about your call and that you share when you call us on the phone;
Location or geolocation information of your device that you use to access our Site, if your device settings allow us to collect location information;
Device and browsing information and other Internet activity information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, “automatically collected information”). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our Site, such as the date and time of your visit or use, the websites you visit before coming and after leaving our Site, how you navigate and what you search for using our Site, the Site pages and items you view using our Site, and the items you purchase; and
Inferences about any of the information above that may relate to your preferences, or other matters. We may collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends and to learn more about the demographics of our users.
Section 6. How We Collect Information (Sources)
We collect information on our Site and during calls with you. We also obtain information from you and from third parties. For example, we collect and obtain information:
You provide, such as when you make a purchase, interact with a salesperson, visit or contact us, register for an online account, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, apply for employment, or sign up for emails or marketing;
From Wi-Fi and mobile devices, such as information about your device when you use our Site or Services;
From third parties, such as service providers that we use, analytics companies, advertising networks and cooperatives, demographic companies, third parties that provide us with information about you and the different devices you use online, and other third parties that we choose to collaborate or work with;
From social media platforms and networks that you use in connection with our Site or mobile application, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our Site (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use;
Using cookies and automatic collection methods. For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device that you use to access our Site or use our Services, or that you use to open an email or click on an advertisement from us. Methods we use include:
Cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser);
Web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our website, use or mobile application, or open an email we send to you);
Website and mobile application log files (which we tend to create automatically in connection with access to and use of our website and mobile application);
Flash cookies or Local Stored Objects (which may be placed using Adobe Flash software—learn more about privacy and storage settings for Flash cookies here); and
Other technologies (which may be similar to or different than the methods noted above).
Cookies are used to help us understand your preferences for future visits based on previous or current Site activity. We also use cookies to compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences, tools and Services in the future. You may choose to have your computer warn you each time a cookie is being sent. Your browser can also be set to block cookies, but some features of the Site or our Services may not properly work. You can make these changes in your browser settings, however, since each browser is a little different, look at your browser’s “Help Menu” to learn the correct way to modify your cookies settings.
Section 7. How We Use Information
We use the information that we collect to conduct our business and to provide you with the best possible products, services and experiences. We also may combine any or all of the information that we collect or obtain. Examples of how we use information include:
To provide you with products and services, such as to: fulfill your orders and process your payments; process, maintain and service your account(s); and to provide you with products and services that we think you will like;
To respond to you, such as when you: place an order; call us; make a request or inquiry; enter a contest or sweepstakes; complete a survey; or share a comment or concern;
For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; facilitate your interactions with our salespeople; track and categorize your activity and interests on our Site, including by identifying the different devices you use; and to enrich your experience on our Site;
For marketing and advertising, such as to: send you marketing and advertising communications, and to customize the marketing and advertising that we show you (we offer choices about marketing and advertising as noted in the Your Choices section below);
For analytics, such as to: understand how you use our Site and our Services; understand how you shop with us; determine the methods and devices used to access our Site; troubleshoot technical difficulties and errors; and improve Site functionality;
For our business purposes, such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and Services; to detect and prevent fraud or misuse of our Services; and for any other business purpose that is permitted by law;
For legal and safety purposes, such as to: defend or protect us, our customers, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; respond to an emergency; and notify you of product recalls or safety
Section 8. Who We Share Information With
Except as disclosed in this Privacy Policy, we do not share your personal information with any companies not part of this site or its parent, subsidiaries, or related entities, and in no event will we ever sell or rent your personal information.
SMS/Text Messaging Opt-In Data: No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for their own marketing purposes.
We may share personal information with third parties for other operational purposes. For example, we may share personal information with:
Service Providers: Third parties that help us fulfill orders, process payments, or provide customer service.
Legal Obligations: Law enforcement or government entities as required by law.
Business Transfers: Parties involved in a merger or acquisition.
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Section 9. Security and Protection of Your Personal Data
We take the security of your personal information seriously and use reasonable electronic, personnel and physical measures to protect information from loss, theft, alteration, or misuse. However, in general, information transmitted through the Internet may not be perfectly secure, and we are unable to guarantee the security of your personal information. Please be advised that even the best security measures cannot fully eliminate all risks. We cannot guarantee that only authorized persons will access your information. We are not responsible for third-party circumvention of any privacy settings or security measures.
Wherever we or a trusted third-party service collects sensitive information (such as credit card data), that information is encrypted and transmitted in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser or looking for “https” at the beginning of the website address, also known as a URL, of the web page. When you make a purchase at our store with a credit card, our payment processor stores your credit card data, ensuring that it is encrypted through PCI-DSS, then deletes the transaction information as soon as it is no longer necessary. We will never transmit sensitive financial information by email.
We encourage you to take steps to help protect the confidentiality and security of your account and personal information, including by doing the following:
Reviewing your account periodically and immediately reporting any unexpected activity or unrecognized information;
Installing the latest security updates and anti-virus software on your computer to help prevent malware and viruses;
Using complex passwords (a minimum of 7 alpha/numeric cAsE sEnsitive characters);
Not using the same password on more than one website;
Not sharing your password with others;
Password protecting your computer and mobile device; and
Signing out/logging off of website sessions so that your session is closed, especially when using a public computer.
We are dedicated to protecting all personal information as is necessary. However, you are responsible for maintaining the confidentiality of your personal information by keeping your password confidential. You should change your password immediately if you believe someone has gained unauthorized access to it or your account. If you learn of any incident involving the loss of or unauthorized access to or disclosure of personal information that is in our custody, you should notify us immediately.
Section 10. Your Choices and Access Requests
Telephone Choices (calls and texts): We will not place a call or send a text message for informational or marketing purposes without obtaining your prior express consent. Sonya Moreno, CPA LLC D/B/A Sonya Moreno, CPA provides alerts, information, and occasional marketing offers via text messages to the mobile number you provided.
Opt-In: By opting-in via our web forms, you agree to receive recurring messages. Consent is not a condition of purchasing any goods or services.
Opt-Out: You may opt-out at any time by texting “STOP” in response to any text message you receive.
Help: Text “HELP” for assistance or email us at hello@smorenocpa.com.
Rates: Message and data rates may apply.
Section 11. Updating your Personal Information
It is important that the information contained in our records is both accurate and current. If your personal information happens to change during the course of our relationship, please keep us informed of such changes.
Section 12. Notices, Disclosures, and Jurisdiction – Specific Rights
Links to Other Websites and Services. Our Site may provide links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos accessed via the links and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of those third parties.
Browsers Do Not Track Signals. While we strive to offer you choices when you use our Site and Services, we do not promise that we will be able to receive or honor web browser Do Not Track signals.
California Privacy Rights. Please see the “Your California Privacy Rights” section, below.
International Customers. If you provide personal information through our Site separate from a purchase, you agree that the personal information will be transferred to and processed in the United States of America and any other country or jurisdiction at our sole discretion. The laws that apply to the use and protection of personal information in the United States or other countries or jurisdictions in which we transfer or process personal information may be different than the laws and protections in your country.
European Privacy Rights. If you are a data subject in Europe, you have the right to access, rectify, or erase any personal data we have collected about you through the Site or Services. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the Site or Services. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us. If you have any issues with our compliance, you have the right to lodge a complaint with a European supervisory authority.
To exercise any of these rights, contact us at the address set forth in the section entitled “Contact Us” below and specify which right you intend to exercise. We will respond to your request within thirty (30) days. In addition, we may require additional information from you to allow us to confirm your identity. Please note that we store information, as necessary, to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including, as necessary, to comply with our legal obligations, resolve disputes, prevent fraud and enforce our agreements.
Section 13. Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act grants you the following rights with respect to your personal information. The right: (1) to update or amend personal information that we have collected about you if it is inaccurate or incomplete; (2) to request that we disclose the personal information that we hold about you; (3) to request the categories of sources from which your personal information is collected; (4) to request the categories of third parties with whom we share personal information; (5) to request the commercial purpose for collecting your personal information; (6) to request the categories of personal information sold and the categories of third parties to whom the personal information was sold; (7) to request that we erase or restrict personal information; (8) to object to the processing of your personal information with respect to direct marketing purposes; and (9) not to receive discriminatory treatment for the exercise of your privacy rights. You have the right to request this information up to two (2) times in a twelve (12) month period. You also have the right to designate an Authorized Agent to make a request on your behalf.
To exercise your California privacy rights, submit a request by emailing us through our contact page and provide the information required. Once we receive your request, we will validate the information that you provide with the information we have collected and send a message to the email address you provide in the request, requesting you to verify that it is your email address. Please follow the instructions in that email to verify your email address. We will begin processing your request once you verify your email address. If you maintain a password-protected account with our Site, we may verify your identity through our existing authentication practices for your consumer account.
We do not sell, trade, otherwise transfer your personal information outside of the situations detailed above, so we do not have an opt-out. If you have questions about these practices, please contact us through our contact page.
Section 14. Authorized Agents
If you would like an Authorized Agent to submit a request on your behalf, please email us through our contact page for instructions and details on the proof required for using an Authorized Agent.
Section 15. Right to Non-Discrimination
We will not discriminate against you for exercising any of your rights under the California Consumer Privacy Act. Unless permitted by the Act, we will not:
Deny you products or Services.
Charge you different prices or rates for products or Services, including through the use of discounts or other benefits or imposing penalties.
Provide you with a different level or quality of products or Services.
Suggest that you will receive a different price or rate for products or Services or a different level or quality of products or Services.
Section 16. Updates to this Privacy Policy
We may make changes to this Privacy Policy, and may apply any changes to information previously collected, as permitted by law. When we make changes to this Privacy Policy, we will notify you by posting the updated Privacy Policy on our Site, and we will update the effective date at the top of this Privacy Policy. We may also send e-mails to our users who have created an account containing a link to the revised Privacy Policy.
Section 17. Terms of Service
This Privacy Policy is subject to the Terms of Service, a copy of which is available at the bottom of our website. It is important that you read the Terms of Service, as where there is a conflict between this Privacy Policy and the Terms of Service, the Terms of Service shall prevail.
Section 18. Accessibility
We recognize the need to develop electronic and information technology (“E&IT”) products and services that are accessible and usable by all people, including those with disabilities and special needs. We provide technical and customer support to accommodate the needs of users with disabilities and address issues related to the accessibility of the Site and Services.
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We are available Monday-Friday from 8:00 a.m. to 5:00 p.m., excluding holidays.
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If you have any questions regarding this Privacy Policy or our practices, please contact us through our Contact Page.
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Section 19. Contact Us
If you have any questions regarding this Privacy Policy or our practices, please contact us:
Sonya Moreno, CPA LLC D/B/A Sonya Moreno, CPA Email: hello@smorenocpa.com Website: https://www.smorenocpa.com/contact